Cryptocurrency enthusiasts and investors frequently promote Bitcoin (BTC) as the modern equivalent of “digital gold,” but Ethereum (ETH) has yet to discover an equally compelling and uncomplicated marketing strategy. The difficulty lies in enticing the baby boomer generation to take notice of Ethereum exchange-traded funds (ETFs). On May 24, Glassnode’s chief analyst, James Check, observed in a post on X that despite numerous attempts over the years, Ethereum has failed to establish a narrative that is easily comprehensible and relatable to this particular demographic.
